Field Marketing Strategy and Communications, Manager at New York Life Insurance Company in New York, NY

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A career at New York Life offers many opportunities. To be part of a growing and successful business. To reach your full potential, whatever your specialty. Above all, to make a difference in the world by helping people achieve financial security. It's a career journey you can be proud of, and you'll find plenty of support along the way. Our development programs range from skill-building to management training, and we value our diverse and inclusive workplace where all voices can be heard. Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and service, supported by our Foundation. It all adds up to a rewarding career at a company where doing right by our customers is part of who we are, as a mutual company without outside shareholders. We invite you to bring your talents to New York Life, so we can continue to help families and businesses "Be Good At Life." To learn more, please visit LinkedIn, our Newsroom and the Careers page of

Role Summary

Gathers and understands emerging Agency/Field needs to refine marketing approach, messaging, and campaigns to drive increased agent and recruiter success in personal branding, demand generation, client development, and retention. Supports the development of the annual field marketing strategy plan. Communicates programs to build and support Agent recruiting and nurturing. Manage high priority content requests from Agency.


Key Responsibilities

  • Lead field marketing communications to Agency and the field and optimizes the process to maximize impact
  • Support Field Consulting in efforts to increase field awareness and adoption of marketing programs and resources that support high-priority opportunities for New Org and Established agents or for MPs/Partners
  • Understand usage and impact on agent and recruiter success metrics
  • Triages and prioritizes content requests from Agency 



  • Ability to communicate and collaborate across teams
  • Organized, creative, detail-oriented, process-oriented, with a do-what-it-takes mindset
  • Adherence to strategic priorities
  • Strong project management skills
  • Ability to manage expectations
  • Strong written/verbal communications
  • Ability to craft messaging and positioning
  • Ability to work across diverse projects
  • Self-starter
  • Strong interpersonal communication skill



  • Bachelor's degree required
  • 5+ years of employee/agent communications experience
  • Experience working in internal communication in various disciplines, including organizational and change communications
  • Data-driven communications strategy, planning, budget allocation and organizational alignment experience
  • Marketing, communications, and journalism experience preferred
  • Ability to produce and share previous examples of successful agent communications programs



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